Dancing School Balance

The dance school Balance, with an area of 500 m², a modern yet cozy interior and a wide range of courses for couples, singles and children, in which before the pandemic 700 – 1000 dance students per week participated, has a long history. Suddenly you are in the middle of German history, in the middle of the Monday demonstrations, Wendeherbst 1989, the fall of the Wall and Dirty Dancing. When Matthias Freydank tells about the beginning of his ADTV dance school Balance in the Waldstadt district of Potsdam, it is a story he experienced and helped create first hand, a cinematic story full of drama, music and dance as an expression of life, freedom and the joy of creation.

After the fall of the Berlin Wall, Freydank trained as a dance teacher with the German Association of Dance Teachers (ADTV). He began teaching dance in Potsdam in 1992
and rented the premises of the current dance school Balance in 1995. Adults in couples, adults alone, teenagers, children, wedding dance classes, courses start monthly,  without long waiting times, flexible appointments, guest-oriented, individual and high quality teaching: this is what makes ADTV Dance School Balance, which belongs to the “Network of Modern Dance Schools”. “Dancing is quality of life and as old as mankind – and everyone can do it!” is the motto.

Like so many businesses, the coronapandemic with its restrictions also affected dance school Balance.“We have been intensely concerned with how to provide and convey safety to our guests, even in times of corona. The discussion of air filters came up early on, so I informed myself well. Thanks to the bridge grant, it soon became apparent, we would be able to purchase air cleaners. Of course, we had hoped that this entrepreneurial decision would be taken into account in the issue of closures, which unfortunately was not the case. We sometimes feel limited in our entrepreneurial freedom and responsibility and not taken seriously,” says Freydank.

Despite fewer customers, less revenue and slightly higher electricity costs for the company, air cleaners were needed to comply with corona regulations, to make an additional contribution to the fight against the pandemic, and also “to give worried customers reassure anxious customers”

Where else would air cleaners add value?

One of our clients recently said to other dance students, “Look at these great devices! They make you feel good right away!” Air cleaners are also good for the public’s image, according to Matthias Freydank. “Hopefully it will also bring us new customers.”

After these experiences in the dance school, where should there also be air cleaners, we ask Matthias Freydank. The answer comes without hesitation: “Everywhere where people are in a small space! Especially in doctor’s offices and anywhere where there are long waits. In administration, open offices – and anywhere there are people with allergies!”