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  • Air cleaning expert
  • Customized solutions worldwide
  • Over 45 years of experience
  • Air cleaning expert
  • Customized solutions worldwide
  • Over 45 years of experience
"In our concepts the customer must come first, and a professional smoking area contributes to this aim."
Mr. A. Schipper, National Trade Marketeer at Heineken Horeca City
Heineken Horeca City

Introduction Heineken Horeca City

Horeca City is part of the Heineken Breweries, located in Amsterdam, Holland. parties to visit Horeca City.

Entrepreneurs who want to open a new business, who want to remodel their business or simply want to get a healthy dose of inspiration, are invited by the representative from Heineken or one of the other parties to visit Horeca City.

The Challenge

"Since the introduction of the smoking ban we have to offer smokers an appropriate solution. That’s why we also show a professional smoking area."

Horeca City makes the (marketing) transition from the beerbrewer Heineken to the normal catering business. They worktogether with various suppliers of drinks, cooling systems andinterior equipment. Horeca City wants to make (future)entrepreneurs think about business management, image, etc. In short, Horeca City is the ideal place to get inspiration and together all kinds of information for a (new)
business.

 

Eight catering concepts are presented, including pub, stylish club, modern sports canteen, hotel bar, restaurant, terrace bar and music bar. On July 1, 2008 the first “general smoking ban” was introduced. Horeca City started looking for a customerfriendlysolution for “smoking” where by the customer and hospitalityare central. We quickly found Euromate. They offer varioussolutions for tobacco smoke nuisance and they design customised smoke free areas.

 

Mr. H. Gieling: “These days customers are picky and they have many choices. Unique is often a keyword for catering entrepreneurs. It is important that a catering business is able to distinguish itself from others. We have noticed that in general the service level (especially hospitality) must be raised to a higher level. We look for appropriate concepts whereby the customer comes first. Since the introduction of the smoking ban we have to offer smokers an appropriate solution. That’s why we also show a professional smoking area. Euromate is the partner who has made available an air cleaner and smoking table in this area.”

VisionAir Air Cleaner
The Solution

''The professional smoking area was initially designed for visitors of Horeca City, but the area is now also used by the employees of Heineken, to their full satisfaction.''

Horeca City increasingly receives requests from within the industry to look for suitable solutions for smoking indoors. To satisfy this demand, Horeca City, together with Euromate, has prepared a professional smoking area. The professional smoking area was initially designed for visitors of Horeca City, but the area is now also used by the employees of Heineken, to their full satisfaction. Horeca City expects to welcome 6000-7000 (inter)nationalvisitors per year.

VisionAir Air Cleaner

Achieve favourable savings

  • Less absence due to illness
  • Saving on energy due to recirculation
The Product

Visionair Blue Line

The VisionAir Blue Line air cleaner from Euromate improves indoor air quality significantly. It provides a fresh, pleasant working environment and has a positive impact on productivity and sick leave. The air is recirculated, polluted indoor air is cleaned and clean air is blown back into the room. That way no valuable heated or cooled air is lost.

  • Effective extraction and filtration
  • Available with different filter packages
  • Filters dust, viruses, odours, smoke, etc
  • For rooms > 18 m3
  • Mounting options: wall, floor or ceiling
  • Low-noise and user friendly
  • Energy efficient

 

The modern design of the VisionAir Blue Line fits well in every interior. Moreover, the air cleaner produces little noise and is very user-friendly in operation. To spread an extra fresh scent throughout the room, the air cleaners can be equipped with Free Breeze scent cartridges.

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