Heineken Horeca City

Horeca City makes the (marketing) transition from the beerbrewer Heineken to the normal catering business. They worktogether with various suppliers of drinks, cooling systems andinterior equipment. Horeca City wants to make (future)entrepreneurs think about business management, image, etc. In short, Horeca City is the ideal place to get inspiration and together all kinds of information for a (new)
business.

Eight catering concepts are presented, including pub, stylish club, modern sports canteen, hotel bar, restaurant, terrace bar and music bar. On July 1, 2008 the first “general smoking ban” was introduced. Horeca City started looking for a customerfriendlysolution for “smoking” where by the customer and hospitalityare central. We quickly found Euromate. They offer varioussolutions for tobacco smoke nuisance and they design customised smoke free areas.

Mr. H. Gieling: “These days customers are picky and they have many choices. Unique is often a keyword for catering entrepreneurs. It is important that a catering business is able to distinguish itself from others. We have noticed that in general the service level (especially hospitality) must be raised to a higher level. We look for appropriate concepts whereby the customer comes first. Since the introduction of the smoking ban we have to offer smokers an appropriate solution. That’s why we also show a professional smoking area. Euromate is the partner who has made available an air cleaner and smoking table in this area.”